Mr. Onigiri
Industry: Food & Beverage
“Their team is incredibly talented, professional, and results-driven. From the very beginning, they took the time to understand our business goals and crafted a tailored marketing strategy that delivered outstanding results”
- Marvin, Co-founder
Scope of work
Content creation
Social media management
Goals
Increase store traffic &
brand awareness
Increase membership sign ups
Before
After
What we did
Focused on high quality food videos that will entice customers to want to try their onigiris
Incorporated founder stories for community growth. We wanted to build an engaged audience that had a connection to the founder Marvin
Sprinkled some UGC-style videos to build social proof & authenticity
Created Employee-Generated Content (EGC) to make the brand more relatable with entertaining work content about the staff
The results?
50% decrease in ad reliance
>100% increase in reach, views & engagement
At least 2-3 membership enquiries a day
